With the announcement earlier last week of Go.com (formally
the search engine, Infoseek) leaving the Internet and
eToys.com firing the rest of it’s staff and packing up, it makes
you wonder why so many dot-coms are failing. I have the
reason for you, they skipped the basics and thought they had to
spend millions in TV, print and radio ads to make themselves a
huge success. Now I’m not knocking those types of
promotions. They work, but at the same time they are ever so
quickly eating up their funds. Voter.com earlier this week
called it quits because they ran out of funding. It seems like
every day now so many dot-coms are failing. If they only
implemented the marketing techniques I and so many other
marketers have been presenting they wouldn’t be in the bind
they’ve put themselves in.
My words of wisdom this week are to not skip the basic
marketing and proven fundamentals that make many business
owners successful. Don’t feel you have to spend oodles and
oodles of money to get anywhere. I can show you a number of
people who made themselves successful by sticking to the
basic proven techniques that work. One that comes to my mind
is Jim Daniels. He’s the owner of the famous site,
BizWeb2000.com. His site gets well over 100,000 unique
visitors each month and makes over $10,000 every month.
He’s a firm believer in low cost and free promotion, and it
Many people know the techniques to drive them to success, but
they don’t have the desire to implement them in their business.
They seem to give the excuse, “…but I just don’t have the time.”
My question to them is, why in the world did you even setup
shop on the Internet then?
Success requires that you return to the basics and make time to
become successful. If you can’t make the time, then hire
someone to work with you. Everyone can be successful, but
not everyone chooses to be successful.
Jim Conley II is the CEO/Founder of MerchantSeek. MerchantSeek allows merchants from around the world to search FREE for a Merchant Account Provider that best fits their businesses needs and budget. Visit us at http://www.merchantseek.com/