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Merchant Account Basics
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- What is a merchant
account?
A
merchant account is an account that a merchant,
like yourself, has with a bank in order to accept
credit card orders from customers. There are many
different merchant account providers. Click here to
search our online database of merchant account
providers FREE!
- Is
is better to lease or purchase? ...rent?
Always remember
if you choose to lease you will end up paying
more than if you would just purchase the
processing solution from the beginning. Lets say
you find a merchant account provider who will
charge you $350 to purchase the real-time
Internet credit card processing solution. Or they
will lease you the same solution for $30 each
month for the next 48 months. After figuring that
up, in the end you will end up paying $1,440 for
that solution if you chose to lease it for 48
months. That's $1,090 more than you would of had
to pay if you just purchased the solution right
at the beginning. Also, be aware the above
calculations do not include your state sales tax
on the lease or the amount charged for the
damage/loss waiver. With these two additional
costs you can end up paying as much as $20 more
along with the lease amount charged for the
solution. Another thing you may not realize is
the 48 month lease is not cancelable, so even if
you go out of business you may still have to pay
on that lease until the 4 years (48 months) is
completed.
There are some
merchant account providers that can even set you
up on a month-to-month rental program. The nice
part about this is you can cancel at any time,
unlike if you signed a contract for a 48 month
lease. It's also nice if you don't have the money
up front to purchase the solution. Right now
there aren't very many that offer this type of
program, however. Be sure to check off that
you're interested in a rental program when you
use our search function to find a provider. The
rental program can only be offered to US-based
merchants at this current time.
- Can
I use someone else's merchant account to
do my transactions?
No, this is an
illegal practice known as "credit card
laundering" or "factoring." Using
someone else's merchant account to do you credit
card transactions can lead to heavy fines and
perhaps more.
- I have a
swipe terminal for retail sales, and I
will soon be selling online, will my
rates be higher as an Internet merchant?
Yes, as an
online merchant you will be charged higher rates
because the fraud issue is considered much higher
online than it is in the retail world. The
only rate changes you should see are in the
discount rate and transaction fee. Discount
rates for Internet merchants range around 2.50%
and transaction fees around $0.30. Fees are
different from provider to provider, but in
general you can expect to pay around those terms,
maybe even lower. It might be in your best interest
to sell your terminal (if already paid for or the
lease is up) and use the money to upgrade to a
Real-Time solution. With a Real-Time solution you will
be able to do transactions automatically when
someone orders from your site and also manually
whenever a sale is made at your retail store. If
you also do MO/TO (Mail Order/Telephone Order)
the manual processing would work the same as for
retail (face-to-face). Check with a Merchant
Account Provider for details.
- What
kind of processing solutions are
available?
Real-Time
Internet processing, retail swipe terminal, and
computer-based processing. Check out our Solutions
Guide
for detailed information on each available
solution, and to help you determine which is best
for your businesses needs.
- What
credit cards can I accept?
This depends on
the provider. The most common cards processed are
Visa and MasterCard. American Express and
Discover accounts are also widely available by
almost all providers. Some can even offer Diner's
Club and JCB merchant accounts. Out of US
merchants will be able to get a merchant account
for Visa and MasterCard much more easily they can
can for American Express and Discover. In fact,
it may be nearly impossible to obtain a merchant
account for American Express and Discover cards
if you are located out of the US.
- How long
does it take to get my account set up and
to start processing credit cards?
Many providers
can have you up and running in a week or less.
Some do take longer, however. If you are an out
of US merchant, you can expect the process to
take as long as a month or more.
- When
are my funds available?
It will take
between 1 to 2 days for money from credit card
purchases to show up in your account. It should
never be more than 3 days, though. Some may even
be able to offer same-day funding, however, at
the time it's only available to retail merchants.
Click here to view our glossary
listing on chargeback.
- How
long does it take to setup a merchant
account?
Usually anywhere
from a few days to a week if you are located
within the US. If your outside of the US you can
expect it to take several weeks. The turnaround
time frame varies from provider to provider and
which banks they are dealing with in order to get
your merchant account approved.
- I lost my
merchant account from too many
chargebacks, what can I do?
An excessive
number of chargebacks on your merchant account
can cause your Merchant Account Provider to drop
you without notice. Once this occurs you are
added to the MasterCard MATCH list (formally
known as the Terminated Merchant File). All
Merchant Account Providers have access to this
list and if they find you on here they can refuse
to issue you another merchant account. If you get
on the list you may stay on there for several
years. But, if you're on this list there is help.
Bank Card Law ( http://www.bankcardlaw.com ) specializes in helping
companies remove their name from the MasterCard
MATCH list and educate them on how to virtually
eliminate future chargeback episodes.
For more
information on how to reduce and eliminate
chargebacks visit our articles
section.
- Are 3rd
party credit card processing companies
better than having your own merchant
account?
In short, no.
Third party services tend to add a cheap and
unprofessional look towards your business. There
are also other downfalls to using a third party
processing service such as late funding payments,
the hassles of going through a middleman, and
lack of control of payment processing. Third
party services should only be used if you don't
have enough capital at the start-up of your
business to support a real merchant account. Once
your capital has grown some it is best to obtain
a real merchant account for your company.
- I'm just
interested in buying equipment or
software, where can I go to get the best
prices?
Four companies
that offer both new and refurbished equipment and
software are Terminal
Outlet,
MerchantWarehouse,
and
POS Credit Card Machines. You can actually save
bundles by buying your equipment from one of
these companies then obtaining a merchant account
elsewhere or with them. Be aware if you go
elsewhere for a merchant account you may be
subject to a programming fee.
- What does
"Authorization Only" mean when
trying to process a credit card
transaction?
By processing an
Authorization-Only (often referred to as
"Auth-Only") transaction, you are
simply obtaining authorization for requested
charges to a card, without immediately
designating the transaction for batch settlement.
Such a transaction type is useful for merchants
who ship products and need to ensure that they
receive all necessary address information.
After submitting authorization only transactions,
you can select them for batch. Batch is
nothing more than taking all the credit card
orders you completed that business day and
submitting them all at one time, usually at the
end of the business day.
- What does
"Capture Only" mean when trying
to process a credit card transaction?
When an
authorization code has been obtained for a
transaction (e.g. voice authorization), a
merchant can capture these funds using the
Capture Only method. The transaction will then be
settled in the next Batch.
-
I process transactions using the phone, but my rates are
high. What can I do to lower them?
Your best bet would be to make use of a Virtual Terminal
option. Just as with telephone-based processing you have to
manually give credit card information. A virtual terminal is
accessible via any computer connected to the Internet. You just
type in the URL to the login page, enter in your ID and password
and you are securely logged in to complete credit card (and even
check) transactions. Again, I want to make note that
transactions are protected using SSL security. Processing fees
for using a virtual terminal range from 2.30% to 2.50% discount
rate and $0.30 to $0.35, depending on which merchant account
service you choose. Monthly fees vary from provider to provider.
Typical purchase costs for a virtual terminal range from $99 to
around $200, again this will vary from provider to provider.
Should you decide to use a virtual terminal solution, another
key way to reduce higher processing fees (and largely reduce
fraud and charge backs) is to collect the 3-digit security code
found on the back for Visa, MasterCard and Discover credit
cards. A 4-digit security code can be found the front of
American Express cards.
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