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FOR
IMMEDIATE RELEASE
PICO-PAY LAUNCHES
TRIAL ADVERTISER-FUNDED
MICROPAYMENT GATEWAY
April 2002 -
Pico-Pay(tm), a next-generation advertiser-funded
micropayment gateway, is
entering a free-trial period from the 1st of
April, 2002, for a period of 90
days. During this time, advertisers,
content publishers and casual
web users, will be able to trial the
Pico-Pay technology to determine
if it can help them improve their web
business and usage.
Pico-Pay(tm) is a web-hosted
micropayment gateway that all website,
multimedia, music, video or even
micro-applet publishers can use to
generate revenue for premium,
pay--per-view content.
Pico-Pay(tm) uses simple
technology to bring the well-understood paradigm
of free-to-air radio and
television content, funded by advertising, to
the Internet. Advertisers are
given a platform for targeting consumers
based on specified categories
and interests, and are guaranteed 100%
click-through rates on all their
advertising. Content publishers are
provided with a
minimal-maintenance hosted gateway through which they
can co-ordinate the selling of
specific items of premium content from
their sites, allowing them to
bring in an order-of-magnitude more
revenue per-view than would
otherwise be available to them.
Pico-Pay(tm) utilizes only
industry and defacto web-protocol standards.
Users of the service need only a
web-browser to gain full access to all
the features; no additional
software, smartcard, credit card or
ancillary technologies are
downloaded, installed or required.
"We are very excited about
making the Pico-Pay service available on the
Internet." manager of the
service, Con Zymaris said, "We believe it to
be uniquely and genuinely in a
position to assist struggling web-site
publishers generate real revenue
for their efforts, and give the
advertising industry the
management, auditing and value that they have
sought from the Internet for so
many years.'
"Two of the very important
reasons why we believe that Pico-Pay will
succeed in making micropayments
(even ones as small as US10c per
transaction) viable, is that
unlike other micropayments technologies,
with Pico-Pay, consumers do not
need to supply any information about
themselves whatsoever, thus
remaining totally anonymous, and of equal
importance, they don't pay for
the content they are acquiring;
advertisers pay on their behalf
when the content-consumers visit the
advertisers' web properties as
co-coordinated by the Pico-Pay gateway."
"By using the Pico-Pay gateway
to cover the cost of premium content from
their favorite websites, web
users are able to acquire and browse in
total anonymity, and at no cost
to themselves. They will also know that
they are helping to fund and
perpetuate web-sites that are important to
themselves and others." Zymaris
added. "A viable micropayments system
has been looked-upon as the
holy-grail of keeping the online economy,
online, and we believe we have
helped to construct just such a system."
Pico-Pay(tm) is the leading
advertiser-funded micropayment gateway, and
has been in development for over
9 months. Pico-Pay(tm) is a registered
trademark.
Please forward reader enquiries
to:
Con Zymaris
Manager of the Pico-Pay service
Tel: +61 3 9642 5997
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