Pico-Pay(tm), a next-generation advertiser-funded
micropayment gateway, is entering a free-trial period from the 1st of
April, 2002, for a period of 90 days. During this time, advertisers,
content publishers and casual web users, will be able to trial the
Pico-Pay technology to determine if it can help them improve their web
business and usage.
Pico-Pay(tm) is a web-hosted micropayment gateway that all website,
multimedia, music, video or even micro-applet publishers can use to
generate revenue for premium, pay–per-view content.
Pico-Pay(tm) uses simple technology to bring the well-understood paradigm
of free-to-air radio and television content, funded by advertising, to
the Internet. Advertisers are given a platform for targeting consumers
based on specified categories and interests, and are guaranteed 100%
click-through rates on all their advertising. Content publishers are
provided with a minimal-maintenance hosted gateway through which they
can co-ordinate the selling of specific items of premium content from
their sites, allowing them to bring in an order-of-magnitude more
revenue per-view than would otherwise be available to them.
Pico-Pay(tm) utilizes only industry and defacto web-protocol standards.
Users of the service need only a web-browser to gain full access to all
the features; no additional software, smartcard, credit card or
ancillary technologies are downloaded, installed or required.
“We are very excited about making the Pico-Pay service available on the
Internet.” manager of the service, Con Zymaris said, “We believe it to
be uniquely and genuinely in a position to assist struggling web-site
publishers generate real revenue for their efforts, and give the
advertising industry the management, auditing and value that they have
sought from the Internet for so many years.’
“Two of the very important reasons why we believe that Pico-Pay will
succeed in making micropayments (even ones as small as US10c per
transaction) viable, is that unlike other micropayments technologies,
with Pico-Pay, consumers do not need to supply any information about
themselves whatsoever, thus remaining totally anonymous, and of equal
importance, they don’t pay for the content they are acquiring;
advertisers pay on their behalf when the content-consumers visit the
advertisers’ web properties as co-coordinated by the Pico-Pay gateway.”
“By using the Pico-Pay gateway to cover the cost of premium content from
their favorite websites, web users are able to acquire and browse in
total anonymity, and at no cost to themselves. They will also know that
they are helping to fund and perpetuate web-sites that are important to
themselves and others.” Zymaris added. “A viable micropayments system
has been looked-upon as the holy-grail of keeping the online economy,
online, and we believe we have helped to construct just such a system.”
Pico-Pay(tm) is the leading advertiser-funded micropayment gateway, and
has been in development for over 9 months. Pico-Pay(tm) is a registered
trademark.
Please forward reader enquiries to:
Con Zymaris
Manager of the Pico-Pay service
mailto:info@pico-pay.com
Tel: +61 3 9642 5997
Fax: +61 3 9642 5998
Web:http://www.pico-pay.com