Pros:
- Good
glossary of frequently used terms
in the industry
- Easy
to understand for beginners in
the world of e-commerce
- Makes
good use of examples to show the
reader what they are talking
about
- Stats
and facts sections are printed
throughout the book on some of
the newer technologies
Cons:
- Glossary
could have included some more
terms that are used frequently
- No
overview of the chapters, would
of been nice to have handy for
quick reference
This is
the first time I've read any of "The
Complete Idiot's Guides" and I must
say that I'm quite impressed with the
amount of detail they go into in this
5-part book. Here's a preview of those
very chapters:
Part
1: What is e-Commerce
Part 2: Opportunities in e-Commerce
Part 3: e-Marketing
Part 4: e-Strategies: Managing the
e-Corporation
Part 5: Pulling it All Together
It's not
a book you would want to read from cover
to cover but rather read each individual
chapter whenever a situation comes at
hand. The book does go into quite a bit
of detail about the aspects of running an
e-commerce business. It also includes
marketing and promotion strategies
towards the end. They also included ways
to steer clear of the common pitfalls
that bestow on many new e-commerce
start-ups.
Another
part I really liked about the book was at
the end of each part they had listed
"The Least You Need To Know."
In this area they listed the concepts you
need to know in order to successfully
grasp how to do each part of running an
online business.
I did
find some of the parts of the book rather
boring, but then again, this book is
aimed towards the beginner and
intermediate in e-commerce. If there's a
book that covers a little of everything
related to e-commerce, it's this one. By
the time you've finished reading it
you'll be up to speed with everyone else
on the topic of e-commerce.
To get a
copy of "The Complete Idiot's Guide
to E-Commerce" and for more reader
reviews click here: http://www.merchantseek.com/complete_idiots_guide_to_ecommerce
Review
by: Jim Conley II, CEO/Founder
of MerchantSeek.com
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