by Gary Schneider
 (11)
$88.15
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Editorial Reviews
From Booklist
One need watch only a few minutes of television commercials to realize how big a phenomenon e-commerce has become. Even the Library of Congress has had to act, adding a new classification number (HF5548.32) to accommodate a spate of books on the topic. Rosen now adds her expertise. She is a consultant specializing in Internet and intranet management and marketing strategies and has worked with the American Management Association. She is also the author of Looking into Intranets and the Internet (1997). Starting with a basic explanation of how the Internet works and what e-commerce is, Rosen goes on to consider its technology requirements, recommend ways of incorporating e-commerce into one's overall marketing strategy, identify various e-commerce services, and demonstrate how to market an e-commerce site. Unlike with more usual question-and-answer formats, Rosen introduces each of her textbooklike chapters with a list of questions that help the reader identify topics of personal interest. Rosen's guide successfully provides practical tips for putting together a plan for implementing e-commerce. David Rouse
Review
"...will not only help you get your feet wet, but will help your business make the e-splash you desire." -- Home Office Computing
"A good overview explained in non-techie English." -- Teresa McUsic, Nationally Syndicated Columnist
"It's an excellent resource for managers who want to get a leg up before they're in knee deep." -- Working Woman
"It’s an excellent resource for managers who want to get a leg up before they’re in knee deep." END -- Working Woman
"This book will not only help you get your feet wet, but will help your business make the e-splash desired." -- Home Office Computing
Ms. Rosen's book is aimed at current managersand wadesdeeply ... into the technological nitty-gritty. -- Toronto Globe & Mail, April 5, 2000
This book does a great job of providing insights into how to build a successful e-commerce business. -- The Times Herald July 15, 2002
One need watch only a few minutes of television commercials to realize how big a phenomenon e-commerce has become. Even the Library of Congress has had to act, adding a new classification number (HF5548.32) to accommodate a spate of books on the topic. Rosen now adds her expertise. She is a consultant specializing in Internet and intranet management and marketing strategies and has worked with the American Management Association. She is also the author of Looking into Intranets and the Internet (1997). Starting with a basic explanation of how the Internet works and what e-commerce is, Rosen goes on to consider its technology requirements, recommend ways of incorporating e-commerce into one's overall marketing strategy, identify various e-commerce services, and demonstrate how to market an e-commerce site. Unlike with more usual question-and-answer formats, Rosen introduces each of her textbooklike chapters with a list of questions that help the reader identify topics of personal interest. Rosen's guide successfully provides practical tips for putting together a plan for implementing e-commerce. David Rouse
Review
"...will not only help you get your feet wet, but will help your business make the e-splash you desire." -- Home Office Computing
"A good overview explained in non-techie English." -- Teresa McUsic, Nationally Syndicated Columnist
"It's an excellent resource for managers who want to get a leg up before they're in knee deep." -- Working Woman
"It’s an excellent resource for managers who want to get a leg up before they’re in knee deep." END -- Working Woman
"This book will not only help you get your feet wet, but will help your business make the e-splash desired." -- Home Office Computing
Ms. Rosen's book is aimed at current managersand wadesdeeply ... into the technological nitty-gritty. -- Toronto Globe & Mail, April 5, 2000
This book does a great job of providing insights into how to build a successful e-commerce business. -- The Times Herald July 15, 2002