Pros:
- Excellent
for beginners and intermediates
in starting an e-commerce
business
- Easy
to understand and find what
you're looking for
- Makes
good use of bulleted highlights
in each section and explains them
in good detail
- Answers
many questions commonly asked
about having an e-commerce
business
- Makes
great use of information tables
frequently making it easy for
visual learners to pick up on
certain details
- Glossary
in back of the book provides
definitions to some technical
e-commerce buzz words many people
are still not yet familiar with
Cons:
- Could
have included more detailed
information about some of the
topics like marketing and web
design
- Focuses
on small and medium businesses
most of time, while leaving out
home-based business owners
- Some
diagrams and graphics would have
been a nice touch
This
book has some really great information in
it for small businesses who are
interested in making an Internet
presence. Whether you're a beginner at
e-commerce or a seasoned Internet guru
this book by Anita Rosen would make a
great addition to a collection of books
dealing with starting a business.
"The
E-commerce Question and Answer Book"
is one of those kinds of books you don't
have to read from front to back. If
you've been on the Internet selling for
any length of time you'll find that some
chapters are best skipped over. Why?
Because you already know or are familiar
with the subject. For instance, chapter
one starts off answering questions about
what the Internet is. However, if you are
a beginner to the Internet and are
interested in setting up an e-business
reading the book all the way through will
provide you with some really important
base information needed when you consider
setting up business on the Web. Notice I
said "base information." While
some sections of the book provide really
detailed and easy to understand
information about different e-commerce
topics, other sections of the book,
especially dealing with marketing and web
design, could have been expanded more I
think with more links to different web
sites for even more detailed information.
The E-commerce Question and Answer Book
tends to focus on businesses selling
tangible products. However, if your
business is service-based don't dispair
as all you have to do when reading the
book is replace the products the talking
about with the services your offering and
you'll find the book equally informative
for you and your business.
The book
contains six broad topic chapters and is
each chapter is broken down into
individual concentrated sub-sections
about that topic. A nice added touch that
I found interesting is the fact that at
the end of each chapter there is a
"Chapter Summary" section which
goes back and touches on the highlights
of the chapter.
Here's a
list of the chapters:
- Chapter
1: The Internet Today
- Chapter
2: Identifying Your Direction
- Chapter
3: E-Commerce Technology
- Chapter
4: Creating E-Commerce Services
- Chapter
5: Hosting and Supporting
E-Commerce
- Chapter
6: Marketing an E-Commerce Site
In
conclusion, "The E-commerce Question
and Answer Book" should be in
everyone's book collection. It's makes as
a great reference guide for referring to
when your stumped by an e-commerce
question. Not to forget it will give you
some great insight to starting and
maintaining your e-business. Without a
doubt this is one book that will be read
more than it is sitting in your bookcase
collecting dust.
To get a
copy of "The E-commerce Question and
Answer Book" and for more reader
reviews click here: http://www.merchantseek.com/ecommerce_QA_book
Review
by: Jim Conley II, CEO/Founder
of MerchantSeek.com
|
